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Cylas Tee

Case Study · Financial Advisory

Darren Chia

Darren Chia advises medium to high-net-worth clients in Singapore. His site introduces the person before the wealth management.

Usually replies within 12 hours · Fixed quote before starting

The Darren Chia website on a laptop and a phone
Client
Darren Chia
Industry
Financial Advisory
Services
Website Design, Website Development
Location
Singapore

Client Profile

Who They Are

Darren Chia is a financial consultant, personal wealth manager and estate planning specialist in Singapore, an authorised representative of AIA Financial Advisers Pte Ltd and part of LSY Group.

Financial advisory, wealth management, personal investment, retirement planning, mortgage planning and estate planning are his areas, and his clients are mainly medium to high-net-worth individuals.

The Brief

What We Set Out To Do

What you may not need, when you are looking for a wealth manager, is a wall of jargon. You need to know who the person is. So Darren's page opens with a serif headline, a cut-out portrait and a contact button, then tells the story of how he started and how he works across three paragraphs. A video from one of his client events follows, and six icon cards cover his areas of expertise.

Why wealth management feels so complicated is explained in plain words, and the page ends with an invitation to a twenty-minute strategy session, the regulatory wording and disclaimer sitting in the footer.

Our Solution

What We Built

  1. 01

    Serif Headline Hero

    A serif headline about wealth, a cut-out portrait and a contact button.

  2. 02

    Who Is Darren

    A photo alongside the three-paragraph story of how he began and the way he works.

  3. 03

    Client Event Video

    A video card spanning the full width, taken from one of his client events.

  4. 04

    Areas Of Expertise

    Six icon cards from financial advisory through to estate planning, with a learn-more button.

  5. 05

    Why It Feels Complicated

    A plain explanation of why wealth management seems complicated, set beside an event photo.

  6. 06

    Strategy Session And Footer

    The twenty-minute session invitation, social links, regulatory wording and a disclaimer.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Darren Chia home page, top to bottom

Our Work

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Usually replies within 12 hours · Fixed quote before starting