Case Study · Marketing Education
Copyblogger Academy packs courses, masterclasses and founder Q&A into one quarterly price. This dark sales page makes that value obvious.
Usually replies within 12 hours · Fixed quote before starting
Client Profile
Copyblogger Academy is the membership programme from Copyblogger, the content marketing brand, run by Tim Stoddart and Charles Miller. Members get a library of courses, ongoing education videos, masterclasses with guest experts and their questions answered by the founders.
The pitch is straightforward: more than the competing programmes offer, for a lower quarterly price.
The Brief
Value for money was the whole argument, so the page had to make it impossible to miss. A dark hero carries an access button and an as-seen-in logo row. Three cards explain the Copy Creator philosophy, a grid mixes written and video reviews, and Tim and Charles each get a profile.
Four blocks cover the courses, playbooks, coaching and community, with a masterclass grid alongside, and the page ends on a checklist of everything included at the quarterly price and an FAQ.
Our Solution
A big headline on growing earnings through content, a short pitch, an access button and a row of as-seen-in logos.
Numbered cards on the Copy Creator philosophy, the 10x approach and expert assistance.
Written reviews and one video review in a mixed grid, with a load-more button.
Tim and Charles introduce themselves, with photos and bullet lists.
Four numbered blocks on six courses, post playbooks, coaching and community, with a masterclass grid.
Everything included at the quarterly price in a checklist, then an accordion of questions.
The Finished Site
The full page as it looks on a desktop screen. Scroll inside the window to see every section.
Our Work
Real projects, from personal brands to clinics and online stores. Hover over one to scroll through the site, or open it for the brief and what we built.
Your Project Next?
Leave your details and Cylas himself, or someone from his team, will reply, usually within 12 hours, to talk through what you need and give you a fixed quote. No obligation.
Usually replies within 12 hours · Fixed quote before starting
