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Case Study · Colorectal Surgery Clinic

Julian Ong Endoscopy & Surgery: Clinic Site

A colorectal clinic site for Dr Julian Ong in Singapore: services, locations, patient stories and a booking route that needs no referral.

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The Julian Ong Endoscopy & Surgery: Clinic Site website on a laptop and a phone
Client
Julian Ong Endoscopy & Surgery: Clinic Site
Industry
Colorectal Surgery Clinic
Services
Website Design, Website Development
Location
Singapore

Client Profile

Who They Are

Julian Ong Endoscopy & Surgery is a Singapore clinic led by Dr Julian Ong, a colorectal specialist patients have come to trust. Three things sit at the centre of the practice: endoscopy, perianal surgery and colorectal surgery. The clinics are accredited, and procedures can be Medisave-claimable.

Patients can visit a clinic in more than one part of Singapore, each with its own address, phone number and opening hours. No referral is needed to book, which is worth saying loudly on a medical site.

The Brief

What We Set Out To Do

Honestly, nobody enjoys searching for a colorectal specialist. The person doing it is worried, and the site has to earn their trust quickly and quietly. We open with a hero naming the specialities, booking buttons close at hand, then three short trust points on specialist-led treatment, surgical technique and accredited facilities.

The three service areas come next as cards, with a booking banner directly underneath, followed by patient stories in their own words. Then the practical part: clinic locations grouped by region with addresses, hours and map links. An FAQ on referrals, conditions and Medisave clears the last doubts, and a simple enquiry form closes the page, with the phone number for anyone who would rather call.

Our Solution

What We Built

  1. 01

    Specialities Hero

    A headline listing the specialities over a photo of the clinic, with buttons to book a consultation or browse services.

  2. 02

    Three Trust Points

    A card with three reassurances: specialist-led treatment, surgical techniques and accredited facilities.

  3. 03

    Service Cards And Booking Banner

    Cards for perianal surgery, endoscopy and colorectal surgery, with a booking banner sitting directly below them.

  4. 04

    Patient Stories Carousel

    Short patient quotes in a carousel, with a link through to more stories.

  5. 05

    Locations By Region

    Tabs for each region showing every clinic's address, phone number, map link and opening hours.

  6. 06

    Questions And Enquiry Form

    An accordion on referrals, conditions and Medisave, followed by a short form for enquiries.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Julian Ong Endoscopy & Surgery: Clinic Site home page, top to bottom

Our Work

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Usually replies within 12 hours · Fixed quote before starting