Meta Ads
Facebook & Instagram Ads That Grow Your Audience
Nobody is searching for your new lead magnet, webinar or launch yet. That is what Meta Ads is for. We put your offer in front of the people most likely to want it, then follow up with everyone who clicked, watched or visited but did not act. Your ad account stays in your name, the spend goes straight to Meta, and you get one plain-English report a month.
Usually replies within 12 hours · Fixed quote before starting
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Tell Us About Your Project
The Unfair Advantage
Create Demand For Something Nobody Is Searching For Yet
Did you know? Nobody is typing your new lead magnet, webinar or course into Google, because they don’t know it exists.
That is exactly what Meta Ads is for. Facebook and Instagram let you put an offer in front of people who look like your best customers, while they are scrolling and open to something new. Then, and this is the unfair part, you get to follow up with every single person who clicked, watched or visited but didn’t act. Most of your sales come from that second and third touch, and most businesses never make it.
Can you grow an audience without it? Yes, by posting every day for a couple of years. Meta Ads lets you skip the queue, as long as the tracking is right and there is a funnel behind the click.
Advantage #1
Reach People Who Look Like Your Best Customers
Meta knows more about interests and behaviour than almost any platform on earth. Give it a list of your existing customers or your website visitors and it will find more people like them, in any country you choose.
We test interest, lookalike and custom audiences side by side, so we know who responds to your offer rather than guessing. The audiences that win get the budget. The ones that don’t get switched off, quickly.
What if I tell you the audience is usually not the problem? The offer and the creative are. Which brings us to the next advantage.
Advantage #2
Creative That Gets Noticed Without A Production Budget
On Facebook and Instagram, the ad has to earn a stop mid-scroll. That is a creative problem, not a budget problem. Some of the best-performing ads we have seen were shot on a phone in a kitchen.
We write the hooks and the copy, give you creative direction and produce simple static designs. You supply the footage or the photos, or we work with your videographer. Then we rotate creative on a schedule, because the same ad shown to the same people for three months stops working, and nobody notices unless they are watching the numbers weekly.
Honestly, if you can talk to a camera for 30 seconds, you already have what you need to start.
Advantage #3
Follow Up With Everyone Who Almost Bought
Most people don’t act on the first ad. They were interested, they got distracted, they meant to come back. Without retargeting, that interest is gone and so is the money you spent getting it.
We set up the Pixel and the Conversions API so Meta actually sees who visited, watched and converted, even with Apple’s privacy changes in the way. Then follow-up campaigns bring back website visitors, video viewers and people who engaged with your posts, with a message that picks up where they left off.
Add a funnel behind the click and the follow-up runs itself. That is where most of the sales actually happen, and it is the part we would never skip.
Who It's For
Meta Ads Works Best For
Meta Ads is for creating demand, not catching it. If people already search for what you sell, Google Ads is usually the cheaper first step.
Growing An Email List
A lead magnet, quiz or free resource that turns a stranger scrolling Instagram into a name on your list.
Webinars & Launches
Filling a webinar, a challenge or a launch with registrants by a set date. The deadline is the whole point.
Online Stores
Showing products to new buyers, then bringing back the people who looked and left without checking out.
Personal Brands
Coaches, creators and thought leaders who want their message in front of a bigger audience than their followers alone.
What's Included
What’s Included In Meta Ads Management
Everything needed to run Facebook and Instagram ads well, month after month.
Audience Strategy
Interest, lookalike and custom audiences tested side by side until we know exactly who responds to your offer.
Ad Copy & Creative Direction
Hooks, ad copy and creative direction for image, carousel and video ads. You do not need a production budget. Phone-shot content often wins.
Pixel & Conversions API
Server-side tracking set up and verified, so Meta sees the conversions that browsers now hide.
Retargeting
Follow-up campaigns for website visitors, video viewers and people who engaged with your posts but did not buy.
Testing & Optimisation
Structured tests on audiences and creative every week, with budget moved to whatever is winning.
Monthly Report
Results, cost per lead or purchase, and which creative is working. One page, plain English.
Our Campaign Process
How We Run Your Campaigns
Fully remote and time zone friendly. You get a clear weekly rhythm and one person to talk to, wherever you and your customers are.
- 01
Audit & Strategy
The hardest part is understanding your offer, your margins and what a good month actually looks like for you. We look at your website, your audience, anything you have run before and how it was tracked. Then we agree on a goal and a starting budget that makes sense for your market. At the end of this step we will both know whether we are a good fit. If ads are not the right move yet, we say so here, before you spend a dollar.
- 02
Tracking & Landing Page
Conversion tracking, GA4 and the pixel go in before a single dollar is spent. If we can’t measure it, we don’t run it. At the same time we look hard at the page your clicks will land on, and if it will not convert, we fix it or build one that will. You will need to give us access to your accounts and your website, and we will set up any you don’t have yet, in your name. Not glamorous, but it is the step that decides whether the rest works.
- 03
Launch & Optimise
Campaigns, audiences and ads go live in the countries and languages you target, and every result is counted from day one. Then the real work starts. Ads, audiences and bids are tested every week, and budget moves to what is working. Your job at this stage is to answer the enquiries. Honestly, this is the simplest step for you and the busiest one for us.
- 04
Report & Scale
Once a month you get a report in plain English that you can read in five minutes: what you spent, what it brought in, what each enquiry cost and what we are doing next. We go through it on a call in your time zone if you want one. When the numbers say scale, we scale. When they say stop, we tell you, even if it costs us the account. Judge us at the end of month three, not week one.
Meta Ads Pricing
If you’re looking for a “cheap” or a quick one-and-done service.
We’re probably not the best fit.
And to be honest, no profitable ad account was ever built in a week. The first month is spent collecting real data, the second is spent acting on it, and by the third we both know what works and what to scale. That is why we ask for one month minimum, then it runs month to month. We optimise weekly, so you see what is changing as it changes.
A few more honest notes before you look at the numbers. Ad spend is separate and is paid by you, directly to Google or Meta, from your own account. We never touch it and never mark it up. And nobody can guarantee a return on ad spend, so we don’t. What we can promise is proper tracking, disciplined weekly testing and a report that tells you the truth.
The following are our starting prices. The true investment depends on your ad spend, which can only be agreed once both parties understand the scope, your market and how competitive it is. If you already have an idea in mind, contact us directly to get a quote.
A one-time USD 1,000 setup fee covers tracking, audiences and the first campaigns. After that, the management fee is 20% of your monthly ad spend.
Meta Ads Management
Your Facebook and Instagram ads, fully managed. One-time setup, then 20% of your monthly ad spend as the management fee.
From$1,000USD setup
- Account & conversion tracking setup
- Campaign build
- 2 ad creatives included
- Weekly optimisation
- Monthly report
- You own the ad account
Ad spend is paid directly to Google or Meta from your own ad account, so you always know exactly where every dollar went. Our management fee is 20% of your monthly ad spend, billed monthly. Minimum one month, then month to month.
See The Work
Websites We Have Designed And Built
Real projects, from personal brands to clinics and online stores. Hover over one to scroll through the site, or open it for the brief and what we built.
- Website DesignWebsite DevelopmentSales FunnelLanding Page
Emily Platt
One offer, one page. Emily Platt sells her done-for-you Sales System Setup to service businesses from a landing page we built.Digital Marketing Agency - Website DesignWebsite DevelopmentLanding Page
Clinic Goes Digital
The offer page for Clinic Goes Digital, which builds websites for Singapore clinics. One scroll from promise to estimate request.Clinic Web Design - Website DesignWebsite DevelopmentLanding Page
SympleFit
SympleFit gives away a personalised injury recovery plan with a first consultation. A Portuguese-language page built around that one offer.Injury Recovery Coaching
FAQ
Frequently Asked Questions
Straight answers to the questions we hear most. If yours is not here, just ask.
Do You Create The Ad Images And Videos?
What Is The Conversions API And Do I Need It?
Where Should Meta Ads Send People?
Can You Target Audiences In Multiple Countries?
Is My Ad Account Safe With You?
How Long Before I Know If It Is Working?
Our Guarantees
Promises We Put In Writing
We would rather work for free than see an unhappy client. These are the guarantees every project comes with.
Your Accounts, Your Data
Plain-English Monthly Reports
Our Time Is Limited
Got A Question?
Put Your Offer In Front Of The Right People
Tell us about your offer and who it is for. We will suggest a campaign plan, a starting test budget and a fixed quote.
Usually replies within 12 hours · Fixed quote before starting