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Cylas Tee

Lead Magnet Funnel

Turn Visitors Into Subscribers On Autopilot

A lead funnel has one job: collect the email address. You offer a free guide, checklist, template or short video that solves one specific problem, and the visitor trades their email for it. From there, automated emails do the following up, so by the time you make an offer, they already know you and trust you.

Plan My Lead Funnel

Usually replies within 12 hours · Fixed quote before starting

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The Unfair Advantage

The Easiest List You Will Ever Build

Did you know? A lead funnel has exactly one job: collect the email address.

Not to sell, not to explain your whole business, not to show off your portfolio. You offer something small and useful, the visitor trades their email for it, and that is the whole transaction. It works because it asks for very little commitment, and it works for you because every address you collect is one you can contact again tomorrow, next week and next year.

If you are following the Two Comma Club roadmap, this is the very first funnel you build, and for good reason. Followers belong to the platform. An email list belongs to you. Most personal brands know this and still don’t have one, usually because the opt-in page they threw together converts at 3% and they gave up. We can fix that.

Plan My Lead Funnel

Advantage #1

One Promise, One Form, One Next Step

The best opt-in pages are almost boring. A result-driven headline that says exactly what problem you solve and how fast. A mock-up of the lead magnet so people can see what they are getting. A form that asks for a name and an email, nothing more. That is it.

Every extra field, every extra link and every extra paragraph lowers the opt-in rate. We know, because the questions the sales team wants to ask always sneak in. We take them out. Those questions can wait until the lead has had a result from you.

Can you build this yourself? Yes. Plenty of people do, and then wonder why 3 in 100 visitors opt in instead of 30. The difference is rarely the design. It is the promise, the mock-up and what is left off the page.

Advantage #2

Follow-Up That Works While You Sleep

The lead magnet arrives by email, on purpose. It filters out fake addresses and gives you the perfect excuse to send the first email. From there, a welcome sequence introduces you, checks in on their progress and, when the time is right, offers them the next step.

Every new lead gets that first email within minutes, whether they opt in at lunchtime or at 2am from the other side of the world. The number one way to kill an email list is to go quiet and then turn up three months later asking for a sale. The sequence makes sure that never happens, without you remembering to write anything.

Advantage #3

Numbers You Can Actually Improve

A lead funnel gives you two numbers that matter: the opt-in rate and the cost per lead. Both are easy to read and both are easy to improve. If the opt-in rate is low, the headline is the problem. If the cost per lead is high, the audience or the lead magnet is.

This is what makes a lead funnel such a good first funnel. It is cheap to test a new angle. If one lead magnet is costing too much per lead, make another for a different problem and a different part of your market. The pages and the emails are already in place, so the second funnel takes days, not weeks.

Who It's For

Perfect If You Want To

If you are following the Two Comma Club roadmap, this is the very first funnel you build. It suits almost any business, and these four especially.

  • Build An Email List

    Own your audience. Followers belong to the platform and can disappear with the next algorithm change. An email list is yours.

  • Run Ads That Pay For Themselves

    Send paid traffic to a page with one promise and one form, not a homepage with ten links. Your cost per lead drops, and you can see it drop.

  • Warm Up Prospects Before You Sell

    Give value first. By the time you make an offer, the lead has already had a result from you, and that is when selling gets easy.

  • Test A New Angle Fast

    If one lead magnet is costing too much per lead, it is easy to make another one for a different problem and a different part of your market.

What's Included

A Complete Opt-In System

Everything from the first click to the first follow-up email, built and connected for you.

  • Lead Magnet Positioning

    We help you pick one specific problem and solve it quickly. A checklist or a short video often beats a 50-page PDF, and it is far easier to make.

  • Opt-In Page

    One result-driven headline, a mock-up of the lead magnet so people can see what they are getting, and a form that asks for as little as possible.

  • Thank-You & Delivery Page

    Tells the lead what happens next (check your inbox, and your junk folder), delivers the lead magnet by email to filter out fake addresses, and offers one next step, such as booking a call.

  • Follow-Up Emails

    A welcome sequence written into your email platform, so every new lead hears from you right away and keeps hearing from you.

  • Tracking

    Opt-in rate tracking plus Meta and Google pixels, so the funnel is ready for ads on day one.

  • Handover & Training

    A recorded walkthrough so you can swap the lead magnet, edit the emails and read your own opt-in numbers.

Our Funnel Build Process

From Idea To Live Funnel, Step By Step

Fully remote and time zone friendly. Calls at a time that suits you, async updates in between, and one point of contact from the first call to launch.

  1. 01

    Strategy Call

    The hardest part is not building the pages, it is deciding what the funnel is for. We spend the first call on your offer, your audience and the one action each step should drive. We will ask what you sell, who buys it, where your traffic comes from today and what happens after someone shows interest. If you already have copy, testimonials or an email list, we look at those too. By the end of the call you will have an agreed funnel flow and a fixed quote, and we will both know whether we are a good fit for each other.

  2. 02

    Copy & Wireframe

    The structure and the message come before any design. We map out every page in plain wireframes, with the headline, the promise, the proof and the call to action in place, and polish the copy you give us using the hook, story, offer framework. You know your customers better than anyone, so your words are the best starting point, and we will tell you honestly when a headline is too vague to convert. You review the wireframes, we make the changes, and nothing gets designed until the message is right. A pretty page with the wrong message still doesn’t convert.

  3. 03

    Design & Build

    At this stage your job is mostly done, and ours has just begun. We build the pages on ClickFunnels, GoHighLevel or WordPress, mobile first, and connect the forms, payments, calendars and email sequences so the whole thing works as one system. You get regular progress updates you can review on your schedule, not ours, with revision rounds to fine-tune the design. Honestly, this is the simplest step of the whole process. The hard thinking already happened in the first two.

  4. 04

    Test & Launch

    Before anything goes live, we go through every step the way a customer would: opt in with a real email address, book a test call, make a test purchase and check that every email and every pixel fires. Then we launch and record a walkthrough for you and your team, so you can edit pages, swap offers and read your own numbers without waiting on anyone. We keep an eye on the first week of numbers with you. If something needs adjusting, that is normal, and it is exactly what the tracking is for.

Lead Magnet Funnel Pricing

If you’re looking for a “cheap” or a quick one-and-done opt-in page.

We’re probably not the best fit.

A lead funnel is the simplest funnel there is, which is exactly why a rushed one fails. The lead magnet, the headline and the first few emails take thought, and the opt-in rate is only ever as good as the thought that went in. We would rather spend a week getting the promise right than ship a page in two days that nobody opts into.

The following are our estimated price ranges based on similar lead funnel projects in the past. The true investment can only be confirmed once both parties understand the scope, usually after one short call. If you already have your lead magnet in mind, contact us directly to get a quote.

Lead Magnet Funnel

Opt-in page, delivery and a short welcome sequence. Everything a lead funnel needs.

From$997USD one-time

  • Opt-in page
  • Thank-you / delivery page
  • 3-email welcome sequence
  • Pixel & analytics setup
Start My Lead Magnet Funnel

Email platform subscription not included. 50% deposit, 50% on launch.

See The Work

Websites We Have Designed And Built

Real projects, from personal brands to clinics and online stores. Hover over one to scroll through the site, or open it for the brief and what we built.

All Case Studies

FAQ

Frequently Asked Questions

Straight answers to the questions we hear most. If yours is not here, just ask.

What Makes A Good Lead Magnet?
Something specific, quick to consume and directly related to what you sell. The quicker you solve the problem, the better. If you can help someone in two sentences, there is no point writing a 50-page PDF. A checklist, a template or a short video usually beats a long ebook.
Can You Create The Lead Magnet Itself?
We help you choose the topic, outline it and design it so it looks worth having. If you need the full content written or recorded, we can quote that separately.
Which Email Platforms Do You Connect?
ActiveCampaign, Mailchimp, Kit (formerly ConvertKit), GoHighLevel, the email built into ClickFunnels and most platforms with a form or API integration. If you don’t have one yet, we will recommend one that fits your list size and budget. Either way, send from a branded address on your own domain, not a personal Gmail.
How Long Does A Lead Magnet Funnel Take To Build?
Most go live in 2–3 weeks once the lead magnet content is ready. The lead magnet itself is usually the slowest part, which is one more reason to keep it short.
Can The Opt-In Page Live On My WordPress Site?
Yes. If you already have a website, the opt-in page can simply be another page on it. We build it in Elementor and connect the form to your email platform directly or through Zapier. See how to connect Elementor forms to Google Sheets for an example of the same approach.
Should I Sell Something On The Thank-You Page?
Not at first, and that is on purpose. The sole purpose of a lead funnel is to collect the email address. Selling comes after the lead has received and benefited from your lead magnet. If you are running ads, we can add a low-ticket offer after the opt-in, quoted separately, because recovering some ad spend early lets you buy more leads.

Our Guarantees

Promises We Put In Writing

We would rather work for free than see an unhappy client. These are the guarantees every project comes with.

Fixed Quote Before Work Starts

Funnel projects have a reputation for growing in the middle. One more page, one more email, one more integration, and suddenly the invoice has doubled. We don’t work that way. After the strategy call you get a fixed scope and a fixed price, and that is the price you pay. If you change the scope halfway through, we will tell you what it costs before we do it, not after. No surprises, no hidden extras.

You Own Every Account And Page

Your ClickFunnels, GoHighLevel or WordPress account, your email platform, your Stripe account and your ad pixels are all opened in your name and paid for by you. We work inside them as a team member and hand everything back, fully documented, at launch. If you ever decide to move on, and we hope you won’t, you keep the funnel, the list and every lead in it. Nothing is held hostage, ever.

Our Time Is Limited

A funnel build takes a significant amount of time and attention to get right, and we want to make sure each of our clients gets the attention they deserve. For that reason we only take on a handful of new projects each month. If you are remotely interested in building your funnel this quarter, we strongly suggest you contact us today to reserve a slot.
Reserve Your Slot

Got A Question?

Start Building Your List

Tell us what you sell and who you sell it to. You will get a lead magnet idea, a recommended flow and a fixed quote, and we will tell you honestly whether a lead funnel is the right first step.

Plan My Lead Funnel

Usually replies within 12 hours · Fixed quote before starting