Case Study · Career Bootcamp
NSF Bootcamp is a finance and career programme for servicemen near ORD. A long-form landing page asks them to apply before intake closes.
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Client Profile
NSF Bootcamp is for full-time national servicemen who are a few months from ORD, or have just finished, and are not sure what comes next. The programme covers personal finance and investments, high income skills, personality tests, finding your purpose and how financial advisers actually build their income.
Intake is limited. After the bootcamp, a select few participants may be invited into a personal coaching programme, based on how they took part.
The Brief
One reader. That is who this page is written for: an NSF with ORD in sight, wondering what to do with the next ninety days. The page had to hold his attention with a video and a letter, deal with the obvious question about whether this is a recruitment pitch, and leave him with a single thing to do: apply.
It opens on a bold question about the next ninety days, with a large video thumbnail straight under it. A striped Click Here To Apply banner sits either side of a short personal letter on why the bootcamp exists and who should come. The topics are listed with icons on an olive panel, and the page finishes with paragraphs that take on the recruitment question and explain the limited intake.
Our Solution
A bold question for servicemen with months left to ORD: what will you do with the next ninety days.
Straight under the headline, a large video thumbnail with a play button.
A striped Click Here To Apply banner, once before the letter and once after.
A short letter, written personally, on why the bootcamp exists and who should apply.
The bootcamp topics as an icon list on an olive panel.
The recruitment question answered head on, a note on the limited intake, then a Case Studies heading.
The Finished Site
The full page as it looks on a desktop screen. Scroll inside the window to see every section.
Our Work
Real projects, from personal brands to clinics and online stores. Hover over one to scroll through the site, or open it for the brief and what we built.
Your Project Next?
Leave your details and Cylas himself, or someone from his team, will reply, usually within 12 hours, to talk through what you need and give you a fixed quote. No obligation.
Usually replies within 12 hours · Fixed quote before starting
