Case Study · Marketing Education
Copyblogger Accelerator needed one long page that could sell a coaching programme to a stranger. Here is how we put the argument in order.
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Client Profile
Copyblogger Academy teaches content marketing and copywriting. Its Accelerator programme is the premium tier, fronted by Charles Miller, CEO of Copyblogger, together with his partner Tim Stoddart.
What do members get? Coaching, a personal brand audit, critiques of their content, engagements from large social accounts and a seat in the Academy's course library. It is a lot to explain, which is exactly why the page needed to be long.
The Brief
A sales page has one job: take someone who has never heard of the programme and walk them all the way to the join button without losing them. So the order matters. We open with a big headline about the Copy Creator method and a join button, then prove it works with a wall of member wins before anyone has to read an argument.
From there the page makes its case in steps. Three cards on the return on investment, a personal note from Charles so the reader knows who is behind it, a side-by-side comparison of what people usually spend against what members get, then the three deliverables with the price, an FAQ and a grid of testimonials. Join buttons appear again and again, because the reader should never have to scroll back up to say yes.
Our Solution
A large headline on the Copy Creator method, a short pitch and a button to join before the price doubles.
Analytics screenshots and member messages arranged in a masonry grid, so the proof lands before the pitch.
Three numbered cards covering the philosophy, the 10x approach and one-to-one assistance.
A personal message from Charles, a bullet list of his background and a photo of him with a toy car.
Two boxes placed next to each other, one showing typical client spend and one showing what Accelerator members receive.
Three numbered deliverables, a checklist with the price, an accordion of common questions and a grid of testimonials.
The Finished Site
The full page as it looks on a desktop screen. Scroll inside the window to see every section.
Our Work
Real projects, from personal brands to clinics and online stores. Hover over one to scroll through the site, or open it for the brief and what we built.
Your Project Next?
Leave your details and Cylas himself, or someone from his team, will reply, usually within 12 hours, to talk through what you need and give you a fixed quote. No obligation.
Usually replies within 12 hours · Fixed quote before starting
