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Case Study · Solar Energy

Powow

Powow helps solar installers and retailers sell battery solutions. Its partner site explains the offer and asks them to claim a territory.

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The Powow website on a laptop and a phone
Client
Powow
Industry
Solar Energy
Services
Website Design, Website Development
Location
Australia

Client Profile

Who They Are

Powow is a different way of selling solar battery energy solutions to homeowners. Instead of a partner sourcing product, finance, sales training, technology and support separately, Powow bundles all of it. At the centre of the offer are a power purchase agreement, a virtual power plant and products that are ready to install.

Three kinds of partner fit the model: businesses that sell solar and install it themselves, businesses that sell solar and subcontract the installs, and electricity retailers. Territories are mapped out across south-eastern Australia, and Powow also runs a podcast series for the solar industry.

The Brief

What We Set Out To Do

This one is a recruitment site, not a consumer site. The reader is a solar business or retailer, and the page has to convince them to partner with Powow, explain every piece of the offer, and get them to claim a territory before someone else does.

Up top, a short pitch and a Secure Your Territory button. Three product cards follow for the PPA, the Virtual Power Plant and VPP-ready products, then the reader is taken through installation support, the customer app, training videos and the management platform in alternating sections. A Rethinking Solar podcast card and a proof band with headline figures and media logos come next. Cards for the three partner types, the territory map and a three-step getting started sequence lead to the closing Claim your territory call, with Enquire Now buttons repeating down the page.

Our Solution

What We Built

  1. 01

    Secure Your Territory Hero

    A partner photo beside a short headline, a one-paragraph pitch and a Secure Your Territory button.

  2. 02

    Three Product Cards

    Cards for the PPA, the Virtual Power Plant and VPP-ready products, with a find out more link on each.

  3. 03

    Support And Platform Sections

    Installation support, the customer app, training videos and the management platform, each in its own alternating block.

  4. 04

    Rethinking Solar Podcast

    One episode card from the Rethinking Solar series, with a play button.

  5. 05

    Proof Band

    Headline figures and media logos on a dark band.

  6. 06

    Partner Types And Territory Map

    Cards for the three partner types, a map of the Australian territories, a Get started in 24 hours timeline in three steps and the closing Claim your territory call.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Powow home page, top to bottom

Our Work

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