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Cylas Tee

Case Study · Financial Advisory

Owen Bay

Owen Bay is a financial consultant and estate planner in Singapore. His site lays out personal and business planning and makes contact easy.

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The Owen Bay website on a laptop and a phone
Client
Owen Bay
Industry
Financial Advisory
Services
Website Design, Website Development
Location
Singapore

Client Profile

Who They Are

An authorised representative of AIA Financial Advisers Pte Ltd, an AIA FA Financial Director and part of LSY Group, Owen Bay works as a financial consultant and estate planning professional in Singapore. His interest in financial literacy started during National Service and grew while planning his own parents' retirement, and he became a consultant while on a scholarship studying Pharmaceutical Science at NUS.

On the personal side he covers cash flow, investment, retirement and estate planning. On the business side, corporate solutions, keyman insurance and buy-sell agreements. He is a Certified Estate Planner.

The Brief

What We Set Out To Do

Most advisers serve either individuals or companies. Owen does both, and the site had to present him as the one contact for either, lay out the full breadth of his services and make reaching him simple.

Beside his portrait and a messaging button, the headline talks about building a bay of wealth. His background and Certified Estate Planner badge come next, then a cream banner repeats the promise with another contact button. Nine cards cover personal and corporate services, a dark quote slider follows, and a problem-and-solution section closes the page with an invitation to message him on social media. Get in touch sits in the header, the hero, the mid-page banner and the closing section.

Our Solution

What We Built

  1. 01

    Bay Of Wealth Hero

    Owen's portrait and a messaging button beside a headline on building a bay of wealth through estate planning.

  2. 02

    About Owen

    Three paragraphs on his background, with his portrait and Certified Estate Planner badge alongside.

  3. 03

    Cream Promise Banner

    A one-line promise on giving purpose to your finances with a second contact button.

  4. 04

    Nine Service Cards

    Personal and corporate planning services in a nine-card grid with a Learn more button.

  5. 05

    Dark Quote Slider

    Client testimonials with a headline, body text and reviewer details.

  6. 06

    Strategy Consultation Call

    A photo with a problem-and-solution pairing, then a last invitation to message him on social media.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Owen Bay home page, top to bottom

Our Work

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