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Cylas Tee

Case Study · Estate Planning

Nicholas Goh

Nicholas Goh focuses on estate and succession planning in Singapore. His site tells his story and books strategy consultations.

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The Nicholas Goh website on a laptop and a phone
Client
Nicholas Goh
Industry
Estate Planning
Services
Website Design, Website Development
Location
Singapore

Client Profile

Who They Are

Nicholas Goh works as a financial consultant and an estate and succession practitioner. Under AIA Financial Advisers Pte Ltd he is an authorised representative, and he sits within LSY Group. He started in advisory in 2021, after planning his own parents' retirement showed him how little most people know about this area.

He typically works with medium to high net worth individuals, though he is happy to help anyone who wants to plan. His credentials are Certified Estate Planner and Certified Affluent Wealth Advisor.

The Brief

What We Set Out To Do

Estate planning, not general advice. That was the position, and everything on the page serves it: build trust through his story and credentials, explain where his expertise lies, and move the visitor to book a strategy consultation.

His portrait, network logos and a contact button sit beside a headline on living well through proper estate planning. Three paragraphs explain how he came into the industry and what keeps him in it, a strip shows his two certifications with a Get In Touch button, six cards list his areas of expertise and a quote slider follows. A problem-and-solution section and a form asking for a call back close the page.

Our Solution

What We Built

  1. 01

    Living Well Hero

    Nicholas's portrait and network logos beside a headline on living well through proper estate planning, plus a contact button.

  2. 02

    His Story

    Three paragraphs on how he got into the industry and what keeps him going, with a photo alongside.

  3. 03

    Two Certifications

    A strip with his credentials and a Get In Touch button.

  4. 04

    Six Areas Of Expertise

    Cards running from financial advisory to mortgage planning, with a Learn More button.

  5. 05

    Quote Slider

    Client testimonials with reviewer names and roles.

  6. 06

    Book A Strategy Consultation

    A photo of him speaking, a problem-and-solution pairing, then the closing form that asks for a call back.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Nicholas Goh home page, top to bottom

Our Work

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