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Case Study · Financial Advisory

Goh Jia Jing

Goh Jia Jing wanted a personal site that feels as approachable as she is. It shows her credentials and books strategy consultations.

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The Goh Jia Jing website on a laptop and a phone
Client
Goh Jia Jing
Industry
Financial Advisory
Services
Website Design, Website Development
Location
Singapore

Client Profile

Who They Are

Goh Jia Jing, JJ to most people, is a senior financial consultant and estate planning professional in Singapore, an authorised representative of AIA Financial Advisers Pte Ltd within the LSY Group. She has been in financial advisory since 2018. Watching her parents fret about retiring without a plan is what pointed her there.

She works across financial advisory, wealth management, personal investment, retirement planning, mortgage planning and estate planning. On the accreditation side she holds AIA FA Prestige Platinum Club, Million Dollar Round Table, Certified Estate Planner and Associate Estate Planning Practitioner.

The Brief

What We Set Out To Do

Credible and approachable are not always easy to pull off at the same time. This site had to do both for Jia Jing and then get a strategy consultation booked. Up top, her portrait sits in a soft pink hero with the line Live Your Best Life With Proper Estate Planning and a Contact Me button. Her story and how she works with clients follow, then six accreditation badges and six areas of expertise with icons.

Lower down, an embedded video from a client event, a testimonial carousel and tabbed videos that decode insurance jargon and HDB ownership do the explaining, and a closing consultation offer with a second Contact Me button finishes the page.

Our Solution

What We Built

  1. 01

    Soft Pink Hero

    Jia Jing's photo beside the line Live Your Best Life With Proper Estate Planning, a Contact Me button and the Asia Advisers Network and AIA logos.

  2. 02

    Who Is Goh Jia Jing

    A full-length portrait alongside her story, what drew her into the industry and the way she works with clients.

  3. 03

    Awards And Accreditations

    Six circular badges covering awards, memberships and certifications.

  4. 04

    Areas Of Expertise

    A brief introduction, six services with icons running from financial advisory to estate planning, and a Learn More button.

  5. 05

    Event Video And Explainers

    A captioned video from a client appreciation event, a testimonial carousel and tabbed videos on insurance jargon and HDB ownership.

  6. 06

    Book A Strategy Consultation

    A group photo panel with social links next to a twenty-minute consultation offer and a Contact Me button.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Goh Jia Jing home page, top to bottom

Our Work

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