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Case Study · Renewable Energy

GTL Group

GTL Group sits behind several Australian solar and energy brands. Its corporate site shows investors and job seekers how it all connects.

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The GTL Group website on a laptop and a phone
Client
GTL Group
Industry
Renewable Energy
Services
Website Design, Website Development
Location
Australia

Client Profile

Who They Are

GTL Group is an Australian energy company with one stated purpose: powering Australia to an all-electric future. Rather than a single brand, it is a house of vertically integrated brands, products and purpose-built technology that lets consumers, businesses and governments run their communities on solar.

Under the group sit three brands. ShineHub handles solar retail, Powow covers wholesale and virtual power plant solutions, and Powow Power is the energy retailer. GTL brings together virtual power plant software, hardware, EV chargers and energy gateway solutions, with institutional finance behind it.

The Brief

What We Set Out To Do

Most people meet GTL through one of its consumer brands without knowing the parent company exists. This site had to change that for investors, partners and job seekers, and show how the pieces connect. A navy hero holds the purpose statement and three brand tiles. The 2030 vision comes next, then alternating blocks on what sets GTL apart and how its brands fit together, and a careers section with a Working For GTL button.

A brand tree diagram draws the family together, a section covers the virtual power plant technology, another covers the institutional backing, and a Get In Touch button closes the page.

Our Solution

What We Built

  1. 01

    Navy Hero With Brand Tiles

    A deep navy background, a two-tone headline, a brief purpose statement and tiles for ShineHub, Powow and Powow Power.

  2. 02

    The 2030 Vision

    An oversized heading and a small page index on the left, the vision statement and an Our Vision button on the right.

  3. 03

    About And Brand Family

    Image and text blocks that alternate sides, covering what makes GTL different and how the brands relate.

  4. 04

    Working At GTL

    Installers fitting panels in a photo, a message on careers and a Working For GTL button.

  5. 05

    Brand Tree And VPP Leadership

    A diagram connecting the GTL Group logo to its three brands, then a virtual power plant technology section with a dated milestone timeline.

  6. 06

    Institutional Backing And Closing Call

    Three icon points about stability and growth, then a huge logo panel reading Let's create the future of energy together with a Get In Touch button.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The GTL Group home page, top to bottom

Our Work

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