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Cylas Tee

Case Study · Financial Advisory

Bryan Ching

Bryan Ching started a business at 21 before moving into financial advisory. His site gets to the credentials fast and ends with a strategy form.

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The Bryan Ching website on a laptop and a phone
Client
Bryan Ching
Industry
Financial Advisory
Services
Website Design, Website Development
Location
Singapore

Client Profile

Who They Are

Bryan Ching is a financial consultant and estate planning professional who represents AIA Financial Advisers Pte Ltd under the LSY Group as an authorised representative. His accreditations: Associate Estate Planning Practitioner, Certified Wealth Management Advisor, Certified Estate Planner, Certified Mortgage Advisor and Million Dollar Round Table membership.

His path was not the usual one. He started a business at 21, then moved into financial advisory, and along the way helped other financial advisors build their online presence. His asset planning framework is designed to get clients to financial freedom earlier than they expected.

The Brief

What We Set Out To Do

Speed was the point here. A visitor should know who Bryan is and why to trust him within a couple of scrolls. The headline and his portrait sit at the top, then a short biography and his awards and certifications.

His six areas of expertise follow, with his view that managing wealth should be straightforward. The page closes with a strategy session form asking for name, email, service of interest, estimated net worth and a message.

Our Solution

What We Built

  1. 01

    Estate Planning Hero

    A headline about living your best life with proper estate planning, Bryan's portrait, partner logos and a Contact button.

  2. 02

    About Bryan Ching

    A portrait next to a biography in three paragraphs.

  3. 03

    Award And Certification Badges

    A grid of award and certification badges, each marked with its year.

  4. 04

    Six Expertise Cards

    Service cards running from financial advisory to estate planning, with a Learn More button.

  5. 05

    Straightforward Wealth Panel

    A dark panel on why wealth management should be straightforward, with a photo from an event.

  6. 06

    Quotes And Strategy Session Form

    Client testimonials followed by a lead form, social links and a footer with the disclaimer.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Bryan Ching home page, top to bottom

Our Work

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