Zhi Huan

Client Profile

Who They Are

Lim Zhi Huan is a Financial Consultant and Estate Planning Practitioner in Singapore, an Authorised Representative of AIA Financial Advisers Pte Ltd under LSY Group. Wealth management is her field. She studied at Singapore Management University and leads a team within Ascendance Wealth Management.

Her start in the industry came early. While still at university she helped her parents work out whether they were ready for retirement, and that turned into a career. Today she advises people of every age group on asset allocation. On paper she is a FOREX Trader, a Convention Qualifier 2023 and an Estate Planning Practitioner.

The Brief

What We Set Out To Do

A financial adviser's website has to do three things: say who she is, carry the AIA representative disclosure word for word, and make getting in touch easy. For Zhi Huan, easy means WhatsApp. So the page opens with a light patterned hero, a serif headline, a Contact On Whatsapp button, partner logos and her portrait. Below it, a white card tells her story and lists her accreditations. A peach Live A Life That Outlives You banner breaks the page up, then six icon cards run from financial advisory to legacy planning. A client quotes slider comes next, followed by a navy block on why managing wealth should be straightforward, set beside a team photo. A Schedule A Strategy Consultation block with a social follow panel sits last, above the footer with the regulatory text and financial disclaimer.