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Cylas Tee

Case Study · Financial Advisory

Xue Ci

A warm terracotta site for Xue Ci, an AIA financial consultant and certified estate planner in Singapore who practises as #XclusiveCare.

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The Xue Ci website on a laptop and a phone
Client
Xue Ci
Industry
Financial Advisory
Services
Website Design, Website Development
Location
Singapore

Client Profile

Who They Are

Xue Ci is a Financial Consultant and Certified Estate Planner based in Singapore, an Authorised Representative of AIA Financial Advisers Pte Ltd under LSY Group. An internship with AIA during university turned into the career, and she now works with working professionals and families on insurance, retirement and legacy planning.

She practises under the name #XclusiveCare, built on four principles: exclusive care, long-term relationships, transparency and tailored advice. On the credentials side, she holds AIA Prestige Club, Million Dollar Round Table, Certified Estate Planner and a Bachelor of Business.

The Brief

What We Set Out To Do

Most adviser sites feel cold. Xue Ci wanted hers to feel like a conversation, while still carrying every line the AIA representative disclosure requires. We opened with a pale hero: headline, a Contact Me button, the AIA and Asia Advisory Network logos and her portrait. A white card pairs a seated portrait with her background and who she helps. Four circular badges show her accreditations, and alternating photo and text blocks walk through her four principles. Seven icon cards cover her areas of expertise, each with a Learn More button. A client quotes slider and a Schedule A Strategy Consultation section with a social follow panel sit above the terracotta footer and its financial disclaimer.

Our Solution

What We Built

  1. 01

    Pale Hero And Logos

    The headline, a Contact Me button, AIA and Asia Advisory Network logos and a portrait of Xue Ci on a pale background.

  2. 02

    Who She Is

    A white card setting a seated portrait against her background story and who she helps.

  3. 03

    Four Accreditation Badges

    Circular badges for her club, MDRT, estate planning and degree credentials.

  4. 04

    The Four Principles

    Photo and text blocks, alternating sides, that explain the ideas behind her advisory business.

  5. 05

    Seven Areas Of Expertise

    Icon cards from financial advisory to corporate solutions, each with a short line and a Learn More button.

  6. 06

    Quotes And Consultation

    Client quotes in a slider, then a Schedule A Strategy Consultation section with a social follow panel, ending on a terracotta footer and its financial disclaimer.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Xue Ci home page, top to bottom

Our Work

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Usually replies within 12 hours · Fixed quote before starting