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Case Study · Mobility Technology

RushOwl

RushOwl moves commuters by high-capacity ridesharing. Their Singapore corporate site explains the tech, shows the app and asks for enquiries.

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The RushOwl website on a laptop and a phone
Client
RushOwl
Industry
Mobility Technology
Services
Website Design, Website Development
Location
Singapore

Client Profile

Who They Are

Based at Funan on North Bridge Road, RushOwl is a transport technology company in Singapore. What it sells is the routing behind high-capacity ridesharing: software that works out how to move a lot of people with as few vehicles as possible, whether the customer is a commuter, a corporate or a city.

That technology shows up in several forms. First-mile and last-mile trips, travel from one region to another, staff transport, school sharing, and accessible transport for people with specific needs. There is also a mobile app, RushTrial, which anyone can download, and a strip of the companies RushOwl works with sits on the site.

The Brief

What We Set Out To Do

A tech company has one problem most of us never face: explaining what it actually does in plain words. So the home page had to answer that quickly, then show where the routing applies and get the right people to write in.

Top to bottom it runs like this. A city skyline hero with two buttons and a line of client logos, then the routing described plainly next to an illustration. The transport solutions get four cards, the RushTrial app gets three phone screens with App Store and Google Play buttons, and industry articles sit on a dark band. A team photo with a closing message, an enquiry bar and a footer with the address round it off, and a get in touch prompt is never more than a scroll away.

Our Solution

What We Built

  1. 01

    Skyline Hero And Logos

    A city skyline behind the headline, two buttons and the client logos lined up underneath.

  2. 02

    Plain English Explainer

    The routing technology described without jargon, next to an illustration of a route.

  3. 03

    Four Solution Cards

    First-mile, region-to-region, staff transport and school sharing, each on its own illustrated card.

  4. 04

    RushTrial App Screens

    Three phone mock-ups of the app, with App Store and Google Play download buttons.

  5. 05

    Industry Articles Band

    A dark section of article cards carrying industry updates.

  6. 06

    Team Photo And Enquiry Bar

    A photo of the team with a closing message, an enquiry bar and a footer holding the address and links.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The RushOwl home page, top to bottom

Our Work

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