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If you have read any of Russell Brunson’s books, or joined any of his programs, you will know how much value is usually packed into any one of his creations.
Free or Paid, Russell Brunson ALWAYS overdeliver.
Now that you have a taste or sneak peak of one of his programs, you are probably looking for more!
In this article, I will cover all of the frontend offers that are available to you, both free and paid, to help you with your digital marketing journey.
Let’s begin!
I am sure you have heard about it - The highly popular and viral “One Funnel Away Challenge”, or “Funnel Challenge” in short.
Since it’s release, there have been tens of thousands of participants, and thousands more every month.
This is Russell Brunson’s best selling coaching program, where he teaches you step-by-step on what you need to do from scratch, to get your highly profitable funnel up and running.
You will get LIVE strategy training every single day for 30 days, step-by-step technical training for implementation, and also detailed worksheets for you to easily follow.
What he really means when he say “One Funnel Away” is that: You are “One Funnel Away” from your dream lifestyle you want.
All is takes is just one funnel, and you will live a completely different life, and all you need to do… is to follow his guidance for 30 days.
If you are new to digital marketing, or a seasoned marketer launching your next successful funnel, the “One Funnel Away Challenge” will have A LOT to offer!
“Your First Funnel” challenge is 14 days training program that Russell Brunson offers, to help you start your first Lead Funnel. It is now being rebranded as 100 Sales A Day Challenge, both challenge have the same training content.
Some of you have asked:
“What’s the difference between the “One Funnel Away Challenge” and “Your First Funnel” program?”
The main difference would be that the “One Funnel Away Challenge” focuses on building a full scale sales funnel (That includes Upsells/Downsells), but the “Your First Funnel” program only focuses on building your first lead funnel.
This is because a lead funnel is not only crucial to every business, but also the easiest funnel to build - which is why it makes logical sense for it to be be “Your First Funnel”.
The other difference would be that the “Your First Funnel” program comes with a 30 Days ClickFunnels Free Trial, but the “One Funnel Away Challenge” does not.
This is also why most people join both the “One Funnel Away Challenge”, and the “Your First Funnel” program concurrently - just to get the 30 days free trial, and additional training for lead generation.
At the end of the day, everyone needs lead generations.
If you are looking to build your very first lead funnel, you are more than welcomed to check out the “Your First Funnel” program!
The “Two Comma Club LIVE” program is a 3 days virtual conference to help you further Build, Grow and Scale your Digital Business.
It is a virtual conference where Russell Brunson will be inviting various different speakers like Prince EA, Tom Bilyeu, Myron Golden, to share their wisdom and knowledge on scaling your business to the next level.
Russell Brunson is going to handpick the presentations that had the BIGGEST impact during their Funnel Hacking Live Event, and stream presentation from TOP RATED speakers from the Event to you.
It is recommended that you already have a sales funnel before attending this event, as this event is targeting to the 1% Crazy who are ready to scale their business to 6 figures and beyond.
The “5 Days Lead Challenge” is a challenge that is completely free, created by Russell Brunson to help you create your Lead Magnet and Lead Funnel with ClickFunnels.
Although this challenge is jam packed with value and it’s free, the latest “Your First Funnel” program can act as a direct replacement for this challenge.
Not only is it more updated, it also comes with 14 days coaching, instead of the mere 5 days you have during the lead challenge.
Furthermore, the “Your First Funnel” program also include a 30 Days ClickFunnels Free Trial, which is completely worth the investment. However, if you still want to have a look, you may join the challenge with the link below!
For those of you running webinars to sell your high ticket items, the “Perfect Webinar Secrets” or “Perfect Webinar Scripts” offer is designed for you.
In the short and affordable program, Russell Brunson shares with you the framework that he had used to create webinars that convert - selling everything from high ticket courses, to coaching programs, to softwares, and even physical products like supplements.
He will be sharing the exact webinar scripts and framework that has turned hundreds of entrepreneurs into “Two Comma Club” winners!
As he said, if you can copy and paste, then you can do it too, it’s all in the “Perfect Webinar Secrets” program.
The “Dot Com Secrets” book is known as the underground playbook for growing your company online. It’s the holy bible of digital marketing.
Anyone who have been in the online space long enough, who have ran a successful online business, would have probably read this book more than once.
Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered and breaks it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.
“Dot Com Secrets” was created to help entrepreneurs around the world to start, promote and grow their companies online.
If you are a beginner, or someone who is serious with your success in the digital marketing industry, this is a book that you MUST get!
The “Expert Secrets” book is the sequel to the highly successful “Dot Com Secrets” book. The “Dot Com Secrets” book is all about the technique and strategy to sell anything online.
The “Expert Secrets” book on the other hand, focuses on helping you become the expert in your niche. “Find Your Message, Build A Tribe and Change The World” is what this book is centered around.
If you are someone who wants to become an infopreneur, domain expert, or leader in your niche.. this will be a book that you MUST read!
The “Traffic Secrets” book is the sequel to the “Expert Secrets” book.
The previous two books covers how to be an expert in your niche, and all the techniques you need to build a successful sales funnel.
But what’s the point if you are struggling to reach out to your dream clients?
The biggest problem that most new entrepreneurs face isn’t the creation of their amazing product, service or offer…
It’s getting their their potential leads and customer to even notice them.
This book focuses on all the evergreen traffic strategies - to help you fill your website and funnels, so that traffic will no longer be a problem to you.
This book is suitable for individuals who are trying to get more clicks, leads, and customers to their sales funnels.
The “Unlock The Secrets” book is not a book directly available for you to purchase, it’s actually a workbook that’s part of “The Secrets Trilogy” bundle - which will be covered later below.
“Unlock The Secrets’ book is a 600 page workbook with questions and prompts, designed to help you action on the secrets taught in the “Dot Com Secrets”, “Expert Secrets” and “Traffic Secrets” book.
It’s also serves as a summary and notebook, that you can easily reach whenever you need to review certain concepts.
As the quotation says: “Knowledge is power”, but that’s not entirely true. Knowledge does not equal to power. Knowledge only equals to potential power.
For you to actually harness the power, you need to take massive action and implement what you already know.
“Unlock The Secrets” book is designed to do precisely that - Take massive action through simple steps!
“The Secrets Trilogy” bundle is a collection of the first 4 books mentioned here, and it’s basically all of Russell Brunson’s best selling book in a unique box set.
If you are planning to get ANY of the books above, I would highly suggest you to just invest in the whole bundle instead.
Each book works hand in hand with the other.
It gives you a complete step by step guide to start from scratch:
Trust me that you will also want to get the “Unlock The Secrets” book that is exclusive to this bundle. (You cannot get it anywhere else)
If you are interested in getting them, you can get “The Secrets Trilogy” bundle from the link below. Alternatively, you can read this limited time article to find out how you can get it at a much cheaper price.
Note: I will try to remember to remove this link when the offer is over, but I apologize if I forgot.
The “Network Marketing Secrets” book is a book Russell created specially for the network marketers.
After it’s release, it is sometimes overlooked, but the strategies in place are highly relevant, and it can also be tweaked and applied to similar industries like those in affiliate marketing.
In this book, Russell teaches the 3 most highly successful lead generation method (Offline Method) that network marketers use, and how you can digitalize and automate these implementation with sales funnels. (Online Method)
Creating what he calls a duplication funnel, is the only way for you to scale your network marketing business automatically and passively.
If you are in the MLM, Network Marketing or Affiliate Marketing industry, you will definitely get the most value out of this book!
The “30 Days” books is a huge 500+ page hardcover book, that documents what 30 of Russell’s “Two Comma Club” members (Those who have generated over $1,000,000 in sales with ClickFunnels) will do in 30 days, to get everything back from scratch.
Russell asks these interviewee’s a very loaded question:
“If you suddenly lose everything.. What Would You Do? (From Day 1 To Day 30)… If You Knew You Only Had ONE FUNNEL To Make Back Your Millions?”
Each of them laid out their detailed day-to-day steps and roadmap.. from what they eat for breakfast, to what they do to get leads, and even what time they sleep at night.
What interesting is that each of them have their own unique way of getting back their million dollar business, from blogging, to webinars, to live events, and I am sure you will find one that resonates with you.
The “Lead Funnels Digital Swipe File” is another small offer that’s often overlooked!
This digital swipe file is Russell Brunson's own collection of 106 high-performing lead generation funnels, across all niches, combined into ONE giant book!
This can be served as your own personal swipe file to get ideas from for your next lead generation funnel.
With the swipe file, you will be able to create the perfect 2/3 step lead funnel for your business - increasing leads, sales and ultimately conversions.
If you are running any kind of lead funnel or lead magnet funnel, this would definitely be of value to you.
The “Dot Com Secrets Summit” is a LIVE Summit where Russell Brunson invites other successful entrepreneurs, to show you other ways they have been using sales funnels for their business.
These sales funnels are outside of The 10 Core Funnels Russell Brunson taught in the “Dot Com Secrets” book.
This is how it came about…
After Russell releases the 10 Core Funnels in his book, entrepreneurs have been adding their own ideas to these funnels. They start to:
These had led to new categories of funnels that are never introduced officially in the “Dot Com Secrets” book.
If you want to explore how others have been using funnels for their business, the “Dot Com Secrets Summit” is here for you and it’s completely FREE.
The “Brick And Mortar Funnels Summit” is a LIVE Summit specially targeted at small-medium physical businesses, or businesses that have a storefront.
A lot of people think that ClickFunnels is only useful for digital businesses, this is where Russell Brunson will prove you wrong, with real life case studies.
In the “Brick And Mortar Funnels Summit”, Russell has invited business owners from Brick And Mortar stores, such as dental practice, gym owner, skin care products, window cleaner and even an accounting firm… to share with you how they had use ClickFunnels to scale their business.
If you are a physical store owner, and are unsure how to utilize ClickFunnels for your business. The “Brick And Mortar Funnels Summit” is for you.
The “30 Days Virtual Summit” is the LIVE interview version of the “30 Days” book.
In this summit, Russell Brunson shows you live recording of the interview he took with each of his 30 “Two Comma Club” award winners. This includes famous niche leaders like Peng Joon, Liz Benny, Stephen Larson and many more!
During the summit, these 30 millionaire entrepreneurs reveal their day to day action items, for taking their business from dead broke to success, in just 30 days with a ClickFunnels account, all within the 30 Days Free Trial period.
If you are interested to find out more about the strategies these entrepreneurs adopted, you can find out more over at the “30 Days Virtual Summit”.
Ever wondered what are the most effective strategies highly successful affiliate marketers use?
How do these super affiliates run their consistently profitable, and sometimes passive affiliate marketing business?
In the ‘Affiliate Bootcamp Summit”, Russell Brunson interviews some of his most successful ClickFunnels Super Affiliates to find out the secrets behind affiliate marketing.
This includes step-by-step plan from Spencer Mecham, Greg Jeffries and also Peng Joon, who had earned more than a million dollars promoting ClickFunnels.
Over a few days in the summit, you will discover their exact plans for what they would do, if they were to map out an “affiliate blueprint” to success, starting from scratch.
The “Funnel Hacking Secrets Webclass” is an online webinar that teaches you how you can use ClickFunnels to sell almost anything you can dream of.
This is a webinar from the early days of “Dot Com Secrets” but still covers interesting techniques and approaches a new comer should know.
The online webclass covers concepts like Funnel Hacking, Funnel Cloning and Russell’s secret way of ethically stealing traffic who are going to your competitors website.
If this sounds like something you are interested in, sign up to the free webclass below!
“Funnel Scripts” is a copywriting software by Jim Edwards. It’s a software tool that Russell Brunson use to generate ALL of his copy for his sales funnels!
“Funnel Scripts” is copywriting generator that takes all the hassle away from writing copy on your own, which will not only save you a lot of time but also frustration.
The link below will link you to a free webclass, that shows you how you can get all your sales letters scripts, and emails all written, without hiring an expensive copywriter.
Of course, with the help of the one and only Funnel Scripts!
“Copywriting Secrets” is a book written by Jim Edwards, that covers how you can use the power of words to get more clicks, sales and subscribers.
If you are not a writer, copywriting is usually a very intimidating aspect of funnel creation. However, with proven formulas and cheat sheets, sales copy can become a lot easier!
Inside the book, he covers the concepts and approaches on how to quickly write entire sales letter, along with many other secrets he have learned over decades from writing copy.
“Funnel Hacking Live” event is an annual event organized by Russell Brunson and his team at ClickFunnels. The event is also known as the BEST marketing event for entrepreneurs and small business owners that one should attend.
During the previous “Funnel Hacking Live” events, Russell Brunson invited famous thought leaders like Tony Robbins, Dan Kennedy and even Grant Cardone to speak on stage.
Through this event, you will not only discover the priceless strategies that’s working right this moment, you also get the chance to interact with high net worth individuals and funnel builders right at the event!
If your network is your net worth, this event will increase your net worth tenfold. Get your tickets to the upcoming or next “Funnel Hacking Live” event!
The “Dream Car Contest Awards” ceremony is held during the annual “Funnel Hacking Live” event.
This award is given to ClickFunnels affiliates who had been actively promoting ClickFunnels, and had reached100-200 active members and beyond!
When you reach at least 100 Active ClickFunnels users, not only will you receive this award from Russell Brunson himself, you will also be getting an additional $500 bonus monthly payment that goes to fund your dream car.
You can find out more about the Dream Car Contest and ClickFunnels Affiliate Program with the links below!
The “Two Comma Club” awards ceremony is also held during the annual “Funnel Hacking Live” event. It is awarded to funnel hackers that have generated over a certain amount of sales from one their ClickFunnels funnel!
The awards are broken down to multiple categories:
The “Two Comma Club” award started off as a standard million dollar award, but as more and more business generates over $1M, Russell Brunson have to find other ways to motivate and recognize businesses who had achieved even more!
This is where the new Two Comma Club categories come from. To find out more about Two Comma Club award, or to apply for one. You may visit the website below.
ClickFunnels is the software product created by Russell Brunson, to help entrepreneurs build, grow and scale online with Sales Funnels.
ClickFunnels is a Sales Funnel builder tool, that allows you to easily clone and create all the funnels you need. This include lead funnels, webinar funnels and also email campaign funnels.
A lot of you are looking for the best deals to get when you sign up for a ClickFunnels account, these are the most common three deals: Annual Plan, 30 Days Free Trial and 14 Days Free Trial
If you are brand new to ClickFunnels and Sales Funnel in general, I would recommend you to start with Russell Brunson’s “The Secrets Trilogy” bundle.
While waiting for the book to come, you can also join both the "Your First Funnel” program and “One Funnel Away Challenge”.
Not that if you decide to join the “Your First Funnel” program, you can also consider getting “The Secrets Trilogy” bundle as an upsell, instead of getting from the website directly. I have detailed how in this separate article.
These three resources is enough for you to get your first million online.
Of course, it’s not an easy journey, and a lot of hard work is involved, but I am sure that if you are consistent with your actions, you will get there sooner than you think.
Russell Brunson is a digital marketer and infopreneur.
He is also the CEO and Co-Founder of ClickFunnels. He had built a following of over a million entrepreneurs, sold hundreds of thousands of all his books, and co-founded the wildly successful company ClickFunnels, without getting any funding from external investors.
He started his entrepreneurship journey selling instructional videos and potato guns, and got his first million dollars selling these initial products. Over the years, he had mastered the skill to sell anything online through sales funnels.
Today, he coaches entrepreneurs to do the same and created ClickFunnels, which became one of the fastest growing company worldwide, with millions of monthly active users each month.
That should be all the books, resources, coaching programs and events by Russell Brunson that you can get.
It may seem like a lot at first, but a lot of us Funnel Hackers have completed all of them, and waiting for more.
If you think I have missed any, please send me a message or comment below.
Happy funnel hacking!
RUSSELL'S LATEST PROGRAM (AS OF 14/05/2025)Got a business idea but not sure how to make it work? The One Funnel Away Challenge is here to guide you every step of the way.
With help from experts like Russell Brunson and Trey Lewellen, you’ll pick up the skills to build and launch a killer sales funnel—no guesswork, no stress.
All this for just $100. Why wait? Let’s make your business dream happen!
